Personalitymaxxing is about engaging in deliberate, often extreme, self-improvement efforts to maximize one’s social and communication skills, emotional intelligence, confidence, charisma, and overall personality.
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The goal of personalitymaxxing is to become a more engaging, interesting, and emotionally intelligent person who can connect easily with others.
For involuntary celibate men (incels) it entails that becoming personalitymaxxed would improve their chances in the dating market and finding a sexual or romantic partner.
Personalitymaxxing is a rather broad field and can involve activities like:
- learning communication techniques, such as how to make small talk, ask engaging questions, and practice active listening;
- addressing self-esteem issues, practicing self-acceptance, and letting go of self-sabotaging behaviors through self-help or treatments/therapies;
- cultivating compassion and understanding for others’ struggles to nurture better relationships,
- focusing on body language, like posture, eye contact, and non-verbal cues that project confidence and openness;
- reading books, listening to podcasts, and trying new activities to become a more interesting talker with substance;
- presenting a genuine self rather than a forced/fake persona, which is thought to be more attractive in the long run.
Therapymaxxing, hobbymaxxing, postmaxxing, travelmaxxing, mentalmaxxing, and mindmaxxing are supportive maxxing practices for personalitymaxxing.
On the other hand, personalitymaxxing could also mean changing one’s personality, which is not the same as the practice described above, which is aimed at improving one’s personality.
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That is, one can aim to adopt a fake persona — such as in thugmaxxing, machismomaxxing, jestermaxxing, or transmaxxing — believing it will improve one’s chances with women. This type of personalitymaxxing could also be seen as a form of pickup artistry.
Then there’s the practice of auramaxxing, which is closely aligned/related to personalitymaxxing.
It refers to people who deliberately aim to improve their personal “aura” — their perceived energy, charisma, magnetism, and overall presence, or so‑called “vibe” — with the goal of becoming a “cool person.”
It involves cultivating a confident, positive, and authentic persona who is attractive and influential in social circumstances.
Self-improvement activities involved in auramaxxing include:
- developing self-awareness by engaging in mindfulness and meditation techniques;
- improving non-verbal communication i.e., body language, like good posture and tranquil conduct;
- improving social skills, such as talking less and listening more to appear calm and mysterious;
- engaging in self-care routines and maintaining good hygiene to feel confident;
- pursuing hobbies and purpose to become a more interesting person;
- managing emotions to project a stronger, more stable energy.
Although both personalitymaxxing and auramaxxing encourage self‑improvement, there is a risk that they can also create pressure to constantly perform as a perfect personality. This, in turn, may result in anxiety or inauthenticity, which is the opposite of what one intended.
