I think that one of the important things to realize today — both by business owners in the massage, health and wellness industry and by the general public — is that the COVID-19 pandemic has really changed the way the world operates, and how it will operate for the foreseeable future.
It’s first of all a matter of being fully aware of what is happening around us as a result of the pandemic — locally and globally — and then taking in, examining, and digesting those developments consciously, honestly, and meticulously.
The next thing would be to start accepting the things that won’t possibly change soon (or perhaps never), which will be the only way of helping us to think sanely and rationally about a (business) change, and getting ourselves mentally ready to come to action.
Action that will adapt and transform the way we do business and often also the content and nature of our business. I think that certain elements are already making its mark as being the most preferable way of operating: independence of supply chains, a healthy balance between online and live services, and either fully localizing or — by contrast — spreading risks more nationally and/or in the immediate region of neighboring countries.
In any case, I feel that the way we need to approach the aftermath of the Coronavirus pandemic is somewhat reflected by the famous Serenity Prayer from the American theologian Reinhold Niebuhr (1892–1971), commonly quoted as: “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.”